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Online Shopping in Congo DRC on the Rise


Congo DRC is the 4th most populated country in Africa with approximately 84 million inhabitants.


In 2019, Internet penetration sat at a lowly 6.2% but in recent years the country has seen significant increases with Internet penetration now sitting at 29%.


Despite being a largely cash economy, a recent study by Kasi Insight shows that eCommerce is on the rise.


Key findings from the study include:


โœ… Men are more likely to shop online than women ๐Ÿ‘จ๐Ÿพ


โœ… Bags, Shoes and Accessories are the items bought the most online ๐Ÿ‘œ


โœ… Mobile money adoption by consumers and companies as a mode of payment is driving the uptick in online shopping ๐Ÿ“ฒ


โœ… eCommerce is popular in larger cities like Kinshasa, Lubumbashi, Bukavu, Matadi, and Mbuij-Mayi ๐Ÿ“ˆ


Read the entire report here:









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