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Online Shopping in Congo DRC on the Rise

  • Dimax Digital
  • Jan 17, 2022
  • 1 min read

Congo DRC is the 4th most populated country in Africa with approximately 84 million inhabitants.


In 2019, Internet penetration sat at a lowly 6.2% but in recent years the country has seen significant increases with Internet penetration now sitting at 29%.


Despite being a largely cash economy, a recent study by Kasi Insight shows that eCommerce is on the rise.


Key findings from the study include:


✅ Men are more likely to shop online than women 👨🏾


✅ Bags, Shoes and Accessories are the items bought the most online 👜


✅ Mobile money adoption by consumers and companies as a mode of payment is driving the uptick in online shopping 📲


✅ eCommerce is popular in larger cities like Kinshasa, Lubumbashi, Bukavu, Matadi, and Mbuij-Mayi 📈


Read the entire report here:









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