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  • Dimax Digital

Online Shopping in Congo DRC on the Rise

Congo DRC is the 4th most populated country in Africa with approximately 84 million inhabitants.

In 2019, Internet penetration sat at a lowly 6.2% but in recent years the country has seen significant increases with Internet penetration now sitting at 29%.

Despite being a largely cash economy, a recent study by Kasi Insight shows that eCommerce is on the rise.

Key findings from the study include:

✅ Men are more likely to shop online than women 👨🏾

✅ Bags, Shoes and Accessories are the items bought the most online 👜

✅ Mobile money adoption by consumers and companies as a mode of payment is driving the uptick in online shopping 📲

✅ eCommerce is popular in larger cities like Kinshasa, Lubumbashi, Bukavu, Matadi, and Mbuij-Mayi 📈

Read the entire report here:

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