A bottle of No1 Botanicals Basil Water lying on a marble surface with basil leaves tomatoes and glasses of sparling water with metal straws dotted around

No1 Botanicals

Strategy & Campaign Execution


No1 Botanicals is a premium botanical water brand sold largely in retail stores including Selfridges, M&S, Harrods, Whole Foods, Waitrose, Harvey Nichols as well as Amazon. With the onset of COVID-19, the focus turned to their own digital presence in a bid to drive more global online sales via the no1botanicals.com site


Created a digital strategy which focused on content marketing, brand partnerships, social media, email marketing and SEO to drive online engagement, site traffic, email subscribers and sales.



  • +10% increase in email subscribers in 4 months (+2% increase in previous 4 months)


  • Created a Pinterest account growing to an audience of 82k in 2 months

  • +100% increase in average time on site

  • Reduced site bounce rate by -26%

  • Increased onsite conversion rate by +109%

  • +5% Facebook followers in 3 months (+3% increase in previous 3 months)

  • +12% Instagram followers in 3 months (+8% increase in previous 3 months)