A bottle of No1 Botanicals Basil Water lying on a marble surface with basil leaves tomatoes and glasses of sparling water with metal straws dotted around

No1 Botanicals

Strategy & Campaign Execution

THE CHALLENGE

No1 Botanicals is a premium botanical water brand sold largely in retail stores including Selfridges, M&S, Harrods, Whole Foods, Waitrose, Harvey Nichols as well as Amazon. With the onset of COVID-19, the focus turned to their own digital presence in a bid to drive more global online sales via the no1botanicals.com site

WHAT DID WE DO?
 

Created a digital strategy which focused on content marketing, brand partnerships, social media, email marketing and SEO to drive online engagement, site traffic, email subscribers and sales.

 

RESULTS
 

  • +10% increase in email subscribers in 4 months (+2% increase in previous 4 months)

 

  • Created a Pinterest account growing to an audience of 82k in 2 months
     

  • +100% increase in average time on site
     

  • Reduced site bounce rate by -26%
     

  • Increased onsite conversion rate by +109%
     

  • +5% Facebook followers in 3 months (+3% increase in previous 3 months)
     

  • +12% Instagram followers in 3 months (+8% increase in previous 3 months)

A bottle of No1 Botanicals Rosemary Water next to a glass of water with a sprig of rosemary in it and lemons dotted around
Two different sized No1 Botanicals Rosemary Water tetra paks with a straw in the smaller one
Hollywood actor Henry Cavill dressed in white at sea drinking a bottle of No1 Botanicals Rosemary Water whilst steering a boat
A bottle of No1 Botanicals Basil Water lying on a marble surface with basil leaves tomatoes and glasses of sparling water with metal straws dotted around
No1 Botanicals Rosemary Water bottle on a grey surface with orange macaroons dressed in pearls, rosemary foliage and a small wine glass in the background
A hand holding a bottle of No1 Botanicals Rosemary Water
No1 Botanicals Rosemary Water large tetra pak
Two bottles of No1 Botanicals Rosemary Water on a table in an outdoor picnic setting with a glass of water and sprigs of rosemary in the background