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About Us

International experience, local knowledge.


Dimax has been encouraged by how technology is being leveraged across the continent to drive efficiencies in long standing industries such as agriculture, banking and health and believe Africa has only just scratched the surface in terms of harnessing the true value of what technology can do to drive enterprise, education, economic development and empowerment.

As internet penetration increases year on year, mobile adoption and apps usage soars,  increasing urbanisation and a growing middle class and youth population, African consumers are becoming more connected , looking outside of traditional channels for information, fun and shopping.


Connected customers have more choice and are therefore more demanding, requiring more tailored, personalised and sophisticated digital experiences.

Our mission is to help businesses adapt to the changing behaviour of the connected consumer by delivering bespoke, flexible digital strategies enabling companies to create quality products, services and experiences that better serve their customers to drive business growth. 



We are passionate about supporting the development of Africa, its economy and its people, helping the continent to realise its true potential. 


Our attention to detail is second to none. We are thorough in our approach and have clear and defined processes, strong project management and people skills. We strive for excellence and help our clients to do the same.


We  involve our clients fully throughout the whole strategic process and work together to realise your business and marketing goals acting as an extension of your team.


We are always learning and  keep up to speed with new concepts, methods, techniques, tactics and trends ensuring our clients get the freshest and innovative ideas. 


Dimax has over 15 years' digital marketing and ecommerce experience working with a variety of global organisations from startups  to corporates largely within retail, tech, and FMCG sectors.

Our award-winning expertise helps B2C businesses increase sales and brand exposure through robust digital strategies, creative and engaging digital campaigns and content-rich,  conversion driving online experiences.

With our diverse and vibrant team and partnerships, we have a unique dynamic that combines international experience with local knowledge and love to work with ambitious companies that have a committed desire to grow and evolve.


We are a growing dynamic team with a wealth of international experience and local knowledge. We have a presence in the UK (London) and Ghana (Accra) and leverage on our network of partners to expand our bandwidth when required.

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Joanna Steele

Managing Director & Co-Founder

Joanna is an award winning digital marketing and eCommerce Strategist.

She has worked with multi-million pound, FTSE 100 companies and brands in the UK such as retail giant Sainsbury’s Argos, Mothercare and London 2012 Olympics on award winning campaigns, conversion-driving digital experiences and building online communities driving significant sales and revenue uplift.


Esther Oyeniyi

Marketing Assistant




Sales & Performance Marketing Agency


LeadMonger design, build and optimize revenue engines for both consumer and B2B brands. 
Their services include Growth Marketing,
Digital Marketing, SaaS Sales Consulting and
Brand Communications.

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Box Idea

Animation Production Company

Congo DRC

Box Idea specialises in the creation of animated content and audio visual production.

They help companies stand out and stimulate their growth using creativity and animation technology to promote their products, services and knowledge.