Social Media Campaign
Goethe-Institut is the Federal Republic of Germany’s cultural institute, active worldwide. They promote the study of German abroad and encourage international cultural exchange.
Goethe-Institut Ghana celebrated its 60th Anniversary in October 2021 and wanted to execute a social media campaign as part of its anniversary activity to drive:
Social Media followers
Online community engagement
WHAT DID WE DO?
Delivered a social media marketing audit, a social media campaign plan, content creation and campaign execution.
The 4 week campaign focused on showcasing the Institute through the years, including its people - humanising the brand. Using artists who have previously worked with the Institute for social media takeovers and lives, and a social media art competition for the online community.
Total Campaign reach 186,359
+21,053% increase in organic reach
+431% increase in social media engagement
Follower Growth +9%