0009 - cultural fest.jpg

Goethe-Institut Ghana

Social Media Campaign

THE CHALLENGE

Goethe-Institut is the Federal Republic of Germany’s cultural institute, active worldwide. They promote the study of German abroad and encourage international cultural exchange.

 

Goethe-Institut Ghana celebrated its 60th Anniversary in October 2021 and wanted to execute a social media campaign as part of its anniversary activity to drive:

  • Website visits

  • Newsletter subscribers

  • Social Media followers

  • Online community engagement

WHAT DID WE DO?
 

Delivered a social media marketing audit, a  social media campaign plan, content creation and campaign execution.
The 4 week campaign focused on showcasing the Institute through the years, including its people - humanising the brand. Using artists who have previously worked with the Institute for social media takeovers and lives, and a social media art competition for the online community.

 

RESULTS
 

  • Total Campaign reach 186,359
     

  • +21,053% increase in organic reach 

  •  +431% increase in social media engagement
     

  • Follower Growth +9%
     

60th Ann.-FB.jpg
Goethe - Mockups_People Of front.jpg
How it Started W2.jpg
LIVE.png
Competition_carousel p1 (1).jpg
Image from iOS (16).jpg