Marketing Strategy & Campaign Execution

THE CHALLENGE
 

Limitless Studios mission is to educate, entertain, and empower families around the world by providing diverse content. Their videos feature inclusive, authentic, and compelling quality content for global audiences.

 

They  partner with the underrepresented to tell enriching and engaging stories that build community. Limitless Studios engaged Dimax to focus on growing  their OmoBerry brand with emphasis on
Community Growth
Increase traffic to Youtube Channel to drive video views and subscribers
Reach a more global audience
Increased engagement on all channels
Increased visibility of the OmoBerry shop
 

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WHAT WE DID
 

• An integrated strategy to drive viewership and community growth - optimising Youtube videos for search, visibility and reach, establishing ongoing influencer relationships and partnerships, online ads and PPC activity (pay-per-click), social media marketing and email comms.

• Due to budget limitations, we developed a roadmap for OmoBerry’s digital marketing based on organic tactics with well established KPIs and metrics to monitor performance. 

• The foundation of the Strategy was built on 3 core pillars: Content, Community & Partnerships

 

RESULTS
 

• Viral on TikTok : 400k - In the Studio  & 29k - Behind the Scenes

• Increased Social Media followers by +25% in 3 months

• Increased fan club members by +11% in 6 months

• Increased and maintained engagement rate (ERP) across all social media channels in line with industry benchmarks 

• Increased merchandise revenue by +39% QoQ

• Check out Youtube