Held in other regions since 2007, this year saw the first Sub-Saharan African YouTube Awards ceremony.
The YouTube Awards celebrate the talent and creativity of the platform’s community. Awards were handed out to 25 creators across 23 categories at a glittering event held in Sandton, Johannesburg, South Africa. Nominees were chosen based on subscriber numbers. Users had to have a minimum of 50 000 subscribers to qualify, and be based and currently residing in one of eight launched countries in Sub-Saharan Africa (SSA). Top non broadcaster channels were picked from each launched country. (A launched country is one in which monetisation has been enabled, it is not enabled in all countries globally).
The eight launched countries in SSA are Tanzania, Ghana, Uganda, South Africa, Zimbabwe, Kenya, Nigeria, and Senegal. There are over 70 channels from launched SSA countries that have reached over 100 000 subscribers.
Content creators from Nigeria and South Africa won big on the night - 2 African countries that are making massive strides in digital.