First African YouTube Awards

November 16, 2016


Held in other regions since 2007, this year saw the first Sub-Saharan African YouTube Awards ceremony. 


The YouTube Awards celebrate the talent and creativity of the platform’s community. Awards were handed out to 25 creators across 23 categories at a glittering event held in Sandton, Johannesburg, South Africa. Nominees were chosen based on subscriber numbers. Users had to have a minimum of 50 000 subscribers to qualify, and be based and currently residing in one of eight launched countries in Sub-Saharan Africa (SSA). Top non broadcaster channels were picked from each launched country. (A launched country is one in which monetisation has been enabled, it is not enabled in all countries globally).


The eight launched countries in SSA are Tanzania, Ghana, Uganda, South Africa, Zimbabwe, Kenya, Nigeria, and Senegal. There are over 70 channels from launched SSA countries that have reached over 100 000 subscribers.


Content creators from Nigeria and South Africa won big on the night -  2 African countries that are making massive strides in digital.


More and more creators across Africa are using You Tube to find their voice, connect with audiences around the world and build channels while earning revenue from it. 


The number of hours of video content being uploaded in Africa has doubled year on year for the past 2 years - and the audience has grown with it. Viewing time on mobile phones has also grown 120% year on year. 


The creation and consumption of video content is only going to get bigger spreading to more countries within the continent.