In April this year, Google announced its commitment to train 1 million people across the continent of Africa within a year. 6 months later, it has confirmed that it has reached the halfway mark. Now with the launch of its online training portal for Africa - Digital Skills with Google it is providing an opportunity for the population that are unable to attend face-to-face training sessions to learn digital skills in their own time, on their phone or computers.
The online portal offers 89 courses in three languages - English, French & Portuguese. The courses cover a wide range of digital subjects, including web analytics, social media management and mobile marketing.
The aim is for more people to gain the skills and knowledge to help them build and grow businesses and find and create new jobs within the digital industry. Although the numbers of Internet users in the continent has increased massively - 7000% since 2000, the web economy in Africa has yet to see the same level of growth,
Back in April, Google stated that by 2020 there will be half a billion internet users in Africa, presenting an opportunity for African businesses and digital entrepreneurs. With youth unemployment very high in some African countries, developing digital entrepreneurship and creating new job opportunities for young people is critical to Africa's transformative growth.
With digital skills still relatively under-developed, it makes it harder for African economies to get the most out of the web.
At Dimax Digital we considers ourselves a company whose vision is to impart the knowledge and skills harnessed in the UK to help people and businesses develop their digital strategies within African markets. So it's great to see Google taking charge - being the change that it wants to see.